Length: 190 pages Word Wise: Enabled Enhanced Typesetting: Enabled Page Flip: Enabled
5.0 out of 5 starsBusinesses, Organizations and Marketing Professionals â An Essential Read!
Websticker assumes complete responsibility for production schedules, product quality, and optimized pricing on every job. If production mistakes are made we will make it right immediately by reprinting the job or finding the best solution for the client – 100% guaranteed.
Stick This! by Jeff Nicholson is an insightful, well-written book that teaches us the lesson of powerful marketing through a fairly inexpensive tool, one that is often overlooked and under-appreciated–stickers! Anyone reading this book will never again underestimate the impact an insightful message printed on a simple sticker can make on a business, community or organization.
Jeff clearly understands his subject and brings life and excitement back to a form of promotional advertising often delegated to the bottom of the marketing plan.
Ever wished you were living a fulfilling life but don’t know where to begin? Read this book to discover how to transform your life and succeed!
Marketing at its StickiestWho doesnât love stickers! I see them everywhere. So many years ago we adopted the use of stickers in our marketing campaigns, affixing them…Read more
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When Holly and Jeff are released from long prison sentences, Jerry rightly fears that theyâll promptly come after him.
Do you want to take control of your finances and not spend your life in a cubicle? Want to build a profitable business automatically? Read this!
Because people are becoming less influenced by traditional advertising that interrupts them, marketing is shifting to a more permission and connection based model. There is nothing more effective and influential than word of mouth marketing and endorsements from trusted sources.
Studies show that 90% of word of mouth marketing is taking place off-line. So, what are the best tools to help strengthen relationships and encourage those conversations? There is no doubt promotional stickers are a powerful force in this quest.
Long before there was Facebook, Twitter, and the hundreds of other social media options – people were liking, tagging, pinning, posting and starting conversations off-line with stickers. Though there is limited data and, till now, little written about this overlooked marketing medium, Jeff Nicholson pulls back the curtain in his book and shows how every business and organization can take advantage of promotional stickers in their marketing strategies.
Stickers may very well be one of the best marketing values available and it’s time to reveal the secrets and tips that allow you to use this medium to its maximum effect. This book will show you exactly how to put this guerrilla marketing weapon to work for you.
Stickers are already being used as a powerful tool for thousands of companies in many different industries. A few powerful examples are highlighted in this book. How powerful can stickers be? Have they tipped political races? Yes.
Have they helped build large corporations? Yes. Have they been key in the survival and growth of small businesses? Yes. Has anyone gotten rich with a good sticker idea? Yes. Have stickers saved lives? Well, yes (see page 10 in the book).
So, why haven’t you heard more about them and why isn’t there a chapter on promo stickers in every marketing book worth it’s salt? Good question – and one of the reasons this book is long overdue.
This book is filled with hidden gems and ideas that can help transform your business? Do your fans and best customers have an easy way to show their support for your organization and encourage word-of-mouth marketing off-line? Have you branded every product and every bit of real estate you control or have access to? This book will help stimulate ideas and maximize the effectiveness of a sticker campaign that starts conversations, strengthens customer relations and helps grow your organization.
If you are one of those people who believe stickers are just for kids, just another cheap promo product giveaway, or only used by youth-targeting action sports companies, you will definitely want to “Stick This!”
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Paperback: 190 pages Publisher: Freely Creative, Inc; 1st edition (2014) Language: English ISBN-10: 1631924567 ISBN-13: 978-1631924569 Package Dimensions: 8.4 x 5.8 x 0.7 inches Shipping Weight: 12.6 ounces Average Customer Review: 4.
6 out of 5 stars 17 customer reviews Amazon Best Sellers Rank: #2,414,869 in Books (See Top 100 in Books) #214047 in Books > Business & Money
Do you often find yourself struggling to resist your unworthy temptations? Become disciplined and take action towards self-mastery.
5.0 out of 5 starsViral marketing you should be doing that ISN’T digital? Read on.
Jeff Nicholson pulls back the curtain in his book and shows how every business and organization can take advantage of stickers in their marketing strategies. Stickers may very well be one of the best marketing values available. This book reveals the secrets and tips that allow businesses to use this medium to its maximum effect
5.0 out of 5 starsEngaging and peppered with humor, Stick This! is a must-have marketing resource
5.0 out of 5 starsI feel I’m qualified to say this is a great book. It really gives a good explanation & …
CHOKING HAZARD — Small parts. Not for children under 3 yrs.
Insane Productivity for Lazy People is a comprehensive, step-by-step system for making productivity your superpower.
Not only is this book insightful and informative, it is a fun read as well. Mr. Nicholson manages to educate you on stickers while keeping you smiling.Read more
Websticker is committed to helping businesses and organizations brand and market more effectively with stickers and labels. The promotional goal: strengthening identity, exposure, word-of-mouth and sales.
Our personal goal: the peace of mind and success of our clients.
The layout/format of this book makes it an easy read; the case studies included immediately after each topic bring life to the content in a way that is relatable, actionable,…Read more
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5.0 out of 5 starsAn insightful, fun read that will give you a leg up on the competition.
Stick This!: Using Promotional Stickers to Build Identity, Create Word-Of-Mouth and Grow Sales Kindle Edition
The complete social media strategy to create a successful book launch. Get your book in front of tons of readers with these tested tips and tricks!
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File Size: 4001 KB Print Length: 190 pages Publisher: BookBaby; 1 edition (January 8, 2015) Publication Date: January 8, 2015 Language: English ASIN: B00S1VEJCU Text-to-Speech: Enabled
Wow! And I thought I knew a lot about stickers and business of stickers. I learned so much more and altered some of the ways I do business.
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Such a great and insightful book. I’ve worked in marketing for years, and completely overlooked the value of stickers.Read more
Beautiful, premium quality notebooks with 100-gsm paper and 200 numbered pages. Available in hardcover.
5.0 out of 5 starsIf every client and every advertising agency employee read this bookâ¦ utopian industry.
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Stick This! By Jeff Nicholson is a fresh, fascinating read for anyone interested in marketing, including business owners and entrepreneurs, especially at a time when it seems like the only hot ideas, and the only must-do action items, are in social media.
I hadnât given a thought to the power of promotional stickers until I picked up this book, but the parallels with stickers and social media marketing are amazing. Stickers, like social media, provide an easy way to show their support for your organization and encourage word-of-mouth marketing, and they can travel to unexpected locations, much like viral digital marketing.
They âinvite people in and make them feel comfortable.â And they help a business to mobilize its âbadgersâ as Jeff calls them â âthe fans and devoted customers who will be doing your marketing for free.
â One of the more interesting aspects of promotional stickers is that they ârepresent clear endorsements, which are not lost in a crowd of other messagesâ — unlike so much of online messages these days.
Stick This! talks you through the process of thinking about promotional stickers while staying firmly imbedded in core principles of good marketing, so even a beginning can pick this up and get a great grounding in marketing.
Stick This! Using Promotional Stickers to Build Identity, Create Word of Mouth and Grow Sales. By Jeff Nicholson is exactly the book and perspective current advertising and marketing professionals, from both client and agency, need to simplify the process of promotion.
Yes, this book is mainly about stickers – I happen to passionately agree with the author that stickers are king – but, the marketing strategies and philosophies boiled down in this text can and should be applied to all media types.
Simple. Aspirational. Badge-worthy. Brand loyalty and pride building. In my 16 years of working in advertising agencies of all shapes and sizes the common thread was the tendency to complicate the most simple task/project.
Through reading this book, I realized if we began every project by nut-shelling the objective into sticker form, we would have a perfect launch pad for the rest of the campaignâ¦ Or we might discover a sticker could pull all the weight.
Thanks for the insight, Jeff!-Anna Colavito, Director of Project Management and Founding Director of Scout Film Festival
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Perseverance and passion to stay focused for a very long time allow high-achievers overcome the toughest situations of life. Learn their secrets.
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
While my breast cancer non-profit is featured in this book (the first case study actually)…even I learned some new tricks in reading through the other case studies presented…Read more
Youâd like to learn how to become more productive, but you donât have time for a five-hundred-page book. If thatâs you, this concise book is for you.
As someone who wrote the ultimate history book on sticker culture, Stickers: From Punk Rock to Contemporary Art. I feel I’m qualified to say this is a great book.Read more
Stick This! Using Promotional Stickers to Build Identity, Create Word of Mouth and Grow Sales Paperback – 2014
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Good info, good perspective, easy read. Helped me understand how to use stickers effectively. Better yet, it helped me make decisions among the many options.
5.0 out of 5 starsWho knew a simple sticker could have so much power!
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I own a small business and have found stickers to be a great and inexpensive marketing tool. A friend of mine told me about this book and I’m glad I read it because it gave me…Read more
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Jeff Nicholson pulls back the curtain in his book and shows how every business and organization can take advantage of stickers in their marketing strategies. Stickers may very well be one of the best marketing values available.
This book reveals the secrets and tips that allow businesses to use this medium to its maximum effect
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This book is not about some out of reach, unattainable, unaffordable marketing tool or strategy. Instead, it is about what every business could already be including in their marketing programs â using stickers to build identity, create word-of-mouth and ultimately increase sales.
It is a quick read with a message that sticks (excuse the pun) because it has insightful interviews, an interesting history of stickers, excellent examples and great case studies that show how organizations and businesses in a variety of industries are effectively using stickers.
Stick This! focuses on marketing programs using stickers and includes useful information such as: how stickers increase word-of-mouth marketing, how to connect with existing customers, how to attract new customers, how to build community, how to build identity and brand, how to increase your exposure and more.
If the reader needs more detail on how to create an effective sticker so that it is effectively marketing for their business, the book covers that too with tips for effective designs, distribution, printing and types of stickers for various applications.
And I have to mention how much I love the title, Stick This!. It sets the tone for a fun read which it does deliver.Note to the author: I see another book that is like the Chicken Soup series, filled with case studies of how stickers are working for businesses, submitted by businesses.
When you write this one Iâll send how we are currently using stickers and the results of our boosted sticker campaign as a result of reading this book.
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Word Wise: Enabled Lending: Not Enabled Screen Reader: Supported Enhanced Typesetting: Enabled Amazon Best Sellers Rank: #873,997 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #1100 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising #2427 in Books > Business & Money > Marketing & Sales > Advertising #315769 in Kindle Store > Kindle eBooks > Nonfiction
Great book that is full of interesting marketing ideas. I have already read through the book two times and am getting ready to launch my own sticker marketing campaign.
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