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Next you need to decide if you want to sell via a platform like Etsy, or direct through your own website. Or both!
It can be hard running a business: you want to be sure that you’re able to produce quality products that will satisfy your customers and make money without causing you too much difficulty.
When you buy a cutter, it will usually come with its own software.
This is fine — especially when you’re just starting out — but you must ensure that you buy a commercial licence for the design if you intend to sell it online.
By creating the work first, then trying to sell it to people who like it. By finding what a client needs doing, then negotiating the job.
Selling your vinyl crafts on Etsy is the best way to launch your vinyl decal business.
This can be anything you want — just make sure that there’s no trademark on that name already (you can search the US trademark database here) and that you can buy the matching url domain for a blog or online shop.
Recommended: Check out our complete guide to the best vinyl cutting machines in 2017, which we’ve split into commercial and hobbyist machines.
Related Tutorials How do I add text to my design? How do I change the shape of my sticker? How do I change the size of my sticker? How do I make individually cut stickers? What format of images can I upload? View All StickerYou Tutorials
It’s worth asking yourself if you could deal with the following:
Note: Photoshop uses raster graphics, which is essentially… dot art. Pixels instead of lines. Unfortunately your machine cannot read dots. It uses a blade that can only follow lines (vectors).
CorelDraw is very similar and many people prefer that to Illustrator — if you can, try them both out to see which works best for you.
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From Cricut cartridge guides, to SVG freebies, to step-by-step walkthroughs on how to use your machine. We hope you find this section useful!
Once you have your machine, your software, and a growing confidence in your ability to make awesome vinyl crafts… it’s time to get selling.
Unless you are truly a supremely talented designer, the best way of building a small business is to focus on the latter:
A commercial licence is usually more expensive than a personal one, although you can occasionally find them discounted or even free if you look hard enough.
If you’re not designing your own cutting creations, chances are that you’ll be downloading other people’s designs to use.
It had collected over 55 million registered users by late 2014, boasting an audience of 19.8 million active buyers, and served by 1.4 million sellers.
The marketplace is huge Your customer base is scalable It’s easy to find ‘true fans’ Your website (or store) can sell while you sleep
Set up a blog and offer useful, practical advice for the type of people who could potentially become your clients.
In fact, we think some of the smaller, desktop machines are the perfect springboard for making and selling vinyl crafts with.
But if you want to build a small business out of your passion, you have to double down on what will soon become one of your competitive advantages:
If you don’t buy a commercial licence, but use these designs to sell your own products, you’re essentially stealing — and you can be sued for this.
Many of the top cutters come with vinyl rolls included in ‘bundle’ deals.
The two most versatile sticker and label materials are BOPP (bi-axially oriented polypropylene) and white removable vinyl material. We’re here to help you decide which material you should choose.
This business model requires heavy networking, ‘keeping up with the Joneses’, and having your ears pinned to the ground at all times.
Regardless of whether you choose to sell on a platform like Etsy or on your own website, one of the best ways to drive traffic to your listings is by creating a social media profile.
Here’s a few tips and tricks we’ve learned over the years about how to run a successful Etsy store:
If you have a passion for vinyl decals, you’ve probably thought once or twice about turning it in to a small business.
At the very minimum, we would recommend that you’re passionate about vinyl cutting and know your way around a craft cutting machine already.
Once you’ve found your footing with Etsy, you may want to take more control over your sales (and avoid those pesky Etsy selling fees!).
Phew! Now that’s everything you need to know about starting a vinyl cutting home business.
If you see anyone using your work without permission, you can request a lawyer send them a cease and desist letter. You may be able to pursue a legal case against them — remember to consult with a lawyer on whether this is worth your time and money.
If you are a heavy user, then yes, buying vinyl rolls in every color of the rainbow can get expensive.
Of course, you’re not guaranteed success when you open an Etsy store for your home vinyl decals business.
You may want to register a trademark for your business name once you have your website in place.
Etsy was founded 10 years ago as a site where small craft makers could go to list their creations and connect with a marketplace.
There are a couple of popular tools that will help you here:
While you do have an obligation to stay in line with Etsy’s policies, including prompt shipping, it’s generally a very easy and rewarding experience.
Two of the most popular blogging platforms where you can build your online presence:
Plus, you can put your store into Vacation Mode if you’re away, sick or simply can’t run your shop for a period of time — a luxury not afforded when you own your own store.
Custom Vinyl Logo Stickers are versatile for unifying your brand, creating unique promotional material, or tailoring to your personal needs. Our vinyl labels and stickers are waterproof, durable and long lasting.
StickerYou provides you with all of your business sticker, label and decal needs, such as promotional stickers, custom logo stickers, window signage, window decals, and product labels. Or make a custom order and get exactly what you need!
Make sure that your business name is available on Etsy and open your store Add a cover photo and your business logo, as well as an ‘About’ section Create an item listing, which should include a good description, photograph, price and shipping costs.
Make sure that your listing is populated with keywords that a buyer might use to search for that item. Be descriptive! Decide what payment types you are willing to accept Add your billing information securely Publish your store policies and your shipping timeline Add your location so local buyers can find you
Be sure to visit the many small crafts forums around the web.
None of these factors are deal breakers, which is why we generally recommend that anybody who wants to start a vinyl decal business should build an online presence — even if they only intend to sell to local clients.
Now, you don’t have to invest in either CorelDraw or Adobe Illustrator, but if you plan to sell your crafts online — as opposed to serving local clients — then you will be competing with lots of other talented designers.
These are great places to network and find people who share the same passion, or need your expertise.
Remember, you must keep your business’ image consistent across all your social media profiles, Etsy store and website.
It’s possible to build a small crafts business on a shoestring budget. Passion trumps Capital.
But what’s perfect as a personal machine is not necessarily the best machine for running a commercial business.
Adobe Illustrator’s Tutorial courses 100 Amazing Illustrator Tutorials Learn Illustrator From Scratch (Udemy video courses) CorelDraw Training Videos (Lynda video courses) CorelDrawTips.com
Certain platforms are well designed for setting up a small craft business. Pinterest is particularly excellent for vinyl crafts and the main platform for many of us crafters.
An online presence — like a store, or a blog — means that your work can do the selling as people naturally stumble across it. You don’t have to be present.
Aside from your cutting materials, you’ll need a few more supplies to get your vinyl business off the ground:
All you need to do is set up your profile, make sure that it’s optimized, respond to queries and shipping the item promptly once it’s sold.
Readers who are naturally extroverted may relish the chance to get involved with their local community.
But it’s something we must do if our small business is going to be successful.
Plus, there are some issues that inevitably come with owning a vinyl decal business.
If you’re more of a visual learner, take a look at this video about getting started with your Etsy home business:
Things may start slow, but with every client comes the opportunity to impress, build your portfolio, and add to your chain of contacts.
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While for many people, owning their own vinyl cutting business is a dream come true, not everyone is cut out for it.
You’ll find plenty of stories online from people whose stores tanked, usually because they didn’t put enough effort into optimizing their listings, or they weren’t well enough prepared to deal with orders and customers.
The good news is that making money from vinyl decals is easier than ever before.
Event organisers Party planners Political organisations Product owners needing labels Small businesses needing signs Interior designers Wedding planners
Even so, we’re not talking more than a $50 investment to have enough vinyl to get started.
1 Starting a Decal Business: Are You Ready?2 Setup Costs for a Vinyl Cutting Home Business2.1 What Machine is Best for a Vinyl Cutting Business?2.2 What About Materials?2.3 What Cutting Software Should I Use?2.
4 A Note About Licensing and Copycats3 The Selling Side of a Small Crafts Business3.1 Online vs. Offline3.2 Selling Vinyl Decals Online3.2.1 Selling Vinyl Decals on Etsy3.3 Selling Vinyl Decals on Your Own Website3.
4 Social Media and Your Vinyl Decal Business
Do you want to become the next vinyl decals ‘work from home’ success story?
If somebody has a need for your work, they won’t automatically find you.
Our view is that any startup business checklist which involves an investment in a squeegee… can’t be too bad!
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While the Internet has fuelled huge growth for small businesses, many of us have been selling our designs offline for much, much longer.
Copyright and trademark violations Having to buy commercial licences for any cut files you want to use Tax obligations Hiring staff Running a social media profile across multiple platforms Dealing with rude customers Expertly photographing your creations to show them in their best light Managing the logistics of receiving and completing orders
To stand out, you must improve the quality of your designs. While you can design in programs like Silhouette Studio and Cricut Design Space, you don’t have as much creative freedom.
But that doesn’t mean that you have to rush out and spend big bucks on a huge Graphtec cutter, for instance.
Remember that you can use e-commerce platforms like Shopify and even Facebook to help you sell your product on your website.
Packing and shipping supplies Computer Printer Camera Accounting software (we’d recommend something like Quickbooks where plans start from $10 a month)
On the flip side, if you’re creating your own designs, you may want to consider creating your own commercial licences.
First things first, you need to come up with a name for your small craft business.
At StickerYou, we are asked daily, “what is the difference between a sticker, a label and a decal?”. The short answer- It all depends on how you’re gonna use it.
StickerYou has teamed up with two very different local businesses to help them revamp their locations with custom sticky products. Don’t miss this business makeover!
Set up a profile, respond to questions where you can offer your two cents.
Obviously Etsy isn’t a charity and won’t handle everything for free, but fees are generally low and, we think, very reasonable. It’s free to open your store, ¢20 to list an item and they take 3.5% off the selling price once its sold.
What are the advantages to running an online vinyl decals business?
Note: We are big fans of Adobe Illustrator. It is available as part of a rolling cloud subscription fee of $19.99 per month. A good deal for some of the best software in the business.
Take beautiful photos (hire a photographer if you can’t!) Optimize your listing with relevant keywords Respond to all queries ASAP Curate your store with similar listings — so it looks like a traditional shop, rather than a hodge podge of craft ideas Make sure your prices are reasonable but not too low — you want to start turning a profit quickly Consider your competitors — what’s working for them? How can you make it work for you? Monitor your stats to see what type of listing draws in the most buyers and interest Consider paying for advertising to get more eyes on your product Set up social media profiles to increase interest in your store (more on this later) Selling Vinyl Decals on Your Own Website
Chances are that if you’re considering home business ideas like selling vinyl decals online, you already own a vinyl cutting machine.
That way, craft fans will know where to find you and will keep coming back to buy new products.
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Once you’ve found an audience for your products, you’ll be more likely to find success when you branch out on your own.
At some point you may want to invest in marketing material, like business cards — especially if you plan on visiting craft shows and the like.
You can check domain name availability using a resource like this.
Many of those 1.4 million sellers are thriving small businesses; run by individuals with a passion for crafts and — thanks to the new Internet age — a huge global market accessible from their home computers.
Spread word to your family and friends that you are launching a small decals business and would appreciate any recommendations.
Create a page that advertises the various services you can offer, with a clear call-to-action so that anybody who is interested can get in touch.
Frequently Asked Questions: Q: I have a great business logo but it’s pretty abstract looking, will I be able to get custom logo stickers of its exact shape?A: Absolutely! Every logo can make a great logo sticker! Simply upload your logo or design in our online sticker editor and the exact shape of your sticker logo design will be outlined and ready to cut! Q: I’m starting a new business but have no experience in graphic design, how easy will it be for me to design a sticker?A: Fret not! Even if you don’t have a business logo you can use StickerYou’s online database of shapes and designs to edit them hassle free in our online sticker editor.
Change shapes, sizes, colours and add text with the simple click of a button. Any additional text or images you add to your vinyl die-cut will also appear within the border, meaning no matter how many changes you make to your logo your custom logo sticker will always be the exact shape! If you’re still in a jam, we offer online logo design services as well.
Q: Can I get a sheet of custom logo stickers?A: Absolutely! Once you upload your logo or design you can choose the size of the logo sticker you need and we’ll show you how many will fit on a page. From there you can decide whether you want your logo stickers to be die-cut to the logos exact shape, or in one of our standard shapes which include circle, oval, rectangle, or square shape.
Q: I can order just one business logo sticker?A: For sure. At StickerYou we have no order minimums, so if you want to see what your logo will look like as a sheet, a die-cut single, or a kiss-cut single.
You can also order single pages of your sitcer logo design or kiss-cut singles in different materials to determine which one is right for you!Q: I don’t want my die-cut company logo stickers to have a white background, can I remove it?A: That is possible! In our online sticker editor simply select a transparent background to get your die-cut custom vinyl decals cut flush to the edge.
Q: What makes sticker logo printing through StickerYou more affordable then if I ordered through a local print shop?A: Some local print-shops may offer sticker printing however every step is manual (from design, file preparation, printing, cutting and laminating.
StickerYou has developed proprietary system for managing the custom logo sticker printing process which automates all the steps. We can thus produce the stickers at a fraction of the cost a local printer can offer.
Many people prefer the more simplistic but easier to use design software like Make the Cut and Sure Cuts a Lot.
Just make sure that you’re starting a decal business with your eyes open and your expectations not too high — at least at first.
An effective logo is a critical component of any business. It is the face of your company and represents your brand identity. It may seem daunting that the creation of such a small element can be so important. Never fear, we have a quick guide to help you in your logo design.
If you don’t own the store/blog, then you are in debt to the platform that does The work can’t be appreciated first-hand (without good photography) We miss the human element of selling each piece
The answer is to become proficient at using the software and design tools on the market.
These apps work with vectors, which is essentially line art.
Vinyl rolls Application tape Weeding tools and blades Cutting mat A squeegee
Vinyl Cutting Machines — Copyright © — Your guide to the best vinyl cutters.
More About Business Stickers Let your company stand out in style with business stickers from StickerYou! With so many different ways to market your company these days, there’s no better way to let your company stand out from the crowd than with stickers.
Make stickers for your next trade show, including name tags with your company logo, or logo stickers, for handing out to potential clients. You can also make stickers with your Website, Facebook, or Twitter handle.
Looking to make new business cards? For a fun new way, make your own business card stickers! While stickers are good for promoting, they are also good for organizing around the office. Make fun icons for around the office to show where different things are, to encourage staff to stay organized.
Make labels for filing cabinets, mailing labels, including your logo, so clients will easily remember you when they receive your packages. You can also create your own laptop stickers, or phone stickers, good for each computer in the office.
It means there is plenty of reward for those who commit the time and energy in to getting better at them.
The crafts economy is booming. Take, for example, the peer-to-peer handmade goods website Etsy.
Find people who need your services — because it is an expertise — and then give them what they need for a fair price.
You’ll be able to design basic vectors, or load in templates that you can buy and download online, that your machine will cut.
These are great programs and ideal for people trying to find their feet with design. Like we’ve already said, try as much as you can to work out which is best for your needs.
Here we bring you our latest tips, tricks and guides for getting the most out of your craft cutter.
The learning curve to both Illustrator and CorelDraw is fairly steep, but this is a good thing.
The bestselling Silhouette Cameo 3 and the Cricut Explore Air 2 both boast a low price tag, but their technology has launched many small businesses that are now worth considerably more.
One way you can use social media to drive buyers to your site or Etsy listing is to stage a giveaway, or offer discounts — while these may not make you as much money in the short term, they’ll drive big numbers and create a ready-made audience for you.
These computerized craft cutters are more expensive than the Silhouette and Cricut ones, but are perfectly tuned to cut the most accurate vinyl decals in the fastest time — ideal for a successful home business.
Of course, a vinyl cutting machine isn’t enough to get started. You need to actually cut material in order to sell it!
While the evidence suggests that setting up a small craft business to sell vinyl decals is quite cheap, there are a few costs that you should be aware of.
We understand that you don’t want to waste your time or money ordering a custom product from StickerYou that isn’t going to fit your needs, so we created this chart to help you determine which material is best for your custom stickers, labels, or wall decals.
It’s a perfectly understandable concern that most of us would rather come up with new designs and work with our hands than study the logistics of turning our love in to money.
Logo stickers are an important marketing tool for your brand. They are so versatile they can stick on just about anything. StickerYou’s design tool enables you to make and order the best custom logo stickers in the world. You can determine the exact size, shape, and quantity of logo stickers you require. Get die-cut stickers to the shape of your logo, or design circle, rectangle or oval stickers that encompass your logo. Use our design tool to add text, color or other image elements to your logo such as social media hashtags or website information. Order logo stickers on pages or as hand-outs for give-aways. StickerYou gives you all the options based on what your marketing needs are. Create your own logo stickers for laptops, business cards, as bumper stickers, or to enhance personalized gifts, or simply to give away to your fans. StickerYou’s stickers are weather resistant, will endure the outdoors and even dishwashers! When it comes to applying, they have ‘bubble-free’ technology so applying them is always smooth and easy. They stick well but when it comes time to remove them, they remove clean leaving no messy residue behind. Logo stickers will make your brand stick!
So stick to the most common colors, or those that you will definitely use.
It’s no cake walk — but it is a rewarding endeavour if you get it right.
The tools above will help you in the cutting process, but our view is this:
Other slightly more sophisticated machines to consider for your vinyl decals home business are those from Klic-N-Kut:
Facebook and Instagram are also a good idea — just ensure that you take the time to capture excellent photos of your creations for the best results and user engagement.
What are the advantages to running an offline vinyl decals business?
Less than 1% of Esty sellers took out loans to finance their businesses. Source: Startup Smart
If you do this whilst leveraging the Internet to market to a global audience, we have no doubt whatsoever. Your passion will turn in to pennies, which will quickly snowball into an income that lets you do what you love every day.
You have to deal with driving traffic to your site, selling the product, taking payment and dealing with logistics. It’s a lot to get your head around — that’s why we recommend starting off your vinyl decals business on Etsy first while you find your feet.
So, you’re thinking about starting a vinyl cutting home business.