Andrew Markowitz, advisor and former General Manager of Global Marketing at GE
5.0 out of 5 starsA MUST-READ for anyone involved in content marketing
Paperback: 240 pages Publisher: Kogan Page; 1 edition (June 28, 2017) Language: English ISBN-10: 0749479752 ISBN-13: 978-0749479756 Product Dimensions: 6.1 x 0.5 x 9.2 inches Shipping Weight: 13.4 ounces (View shipping rates and policies) Average Customer Review: 4.
3 out of 5 stars 6 customer reviews Amazon Best Sellers Rank: #541,164 in Books (See Top 100 in Books) #477 in Books > Business & Money > Skills > Business Writing #806 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing #1485 in Books > Business & Money > Processes & Infrastructure > E-Commerce
KNOWN is the first book of its kind to teach you, step by step, how successful people activate their personal brand to be known in their industry.
The Content Marketer’s Guide to Ideation: One Framework & 32 Exercises For Unbeatab…
The Copywriter’s Guide To Getting Paid: How To Land Awesome Clients And Earn A Grea…
What a relief to read Lieb’s clear take on this unruly field! She lays out the thinking behind content marketing and content strategy, then goes deeper to discuss how to organize to promote optimal content creation, measure success, and manage IT.
Supporting her ideas with examples, graphs, and current case studies, she identifies the methods for unifying content expression across all channels into a coherent approach.As I write for an organization that is currently struggling through a content audit, I am thrilled to see a step-by-step analysis of this complex topic.
I will definitely be sharing the book with my team.
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Jeffrey K. Rohrs – CMO, Yext & author ofÂ AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers
The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy Paperback – June 28, 2017
In deconstructing marketing to the atomic level, Rebecca Lieb has penned an essential guide to forces that are continually reshaping how businesses attract and retain customers. Professionals at all levels will learn from her frameworks, formulas, and countless examples that elucidate both the science and art of content marketing.
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KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
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Rebecca Lieb is a masterful people, trends, and ideas that move marketing forward. WithÂ Content: The Atomic Particle of Marketing, she makes the content marketing revolution easy-to-understand and impossible to deny.Â
As a CMO myself, I thought this book delivered insights at a high level for understanding the implications and opportunities of an integrated content marketing strategy. It looks less at tactics (though there are checklists and helpful sample templates for setting up the basic processes) and more at the broader requirements of a business to adopt and maintain a successful content-centric organization.
Rebecca Lieb is used to working mostly with big companies, you can tell, but I think marketing leaders of all size organizations can find inspiration and takeaways.It truly is a difficult thing to pull off – to operationalize content marketing – but there are a number of case studies provided that show it’s worth the effort.
I wish I had bought the physical copy of this instead of the Kindle, so that I could share with my marketing team, but I can certainly pass along some of the key strategies (or loan them my kindle!)
Struggling with content ideas? Master the framework for unbeatable content ideas and never get stuck again.
A systematic, reliable approach to content marketing for B2B companies. Learn the step-by-step process to put content to work for your business today.
Comment: All profits go to Housing Works — NYC’s largest HIV/AIDS organization. Minimal wear to cover. Pages clean and binding tight. Paperback.
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From T…
Tired of clichÃ© advice? A nonconventional strategy guide written by a nonconformist.
Long ago Rebecca Lieb was our editor at ClickZ. We built a great business based on content marketing and Rebecca helped us along the way. In these days of newly minted content marketing “experts” it’s refreshing to read a comprehensive guide for someone who has the credentials and pedigree of an expert.
We recommend you read this book. It’s truly the definitive guide to content marketing strategy.
This item: Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
5.0 out of 5 starsIntended primarily for C-level or senior mgt
Never run out of blog post ideas: discover how you can instantly unlock endless inspiration and get your posts to work harder for your business!
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The Lead Machine: The Small Business Guide to Digital Marketing: Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online
Hi Iâm Douglas Burdett, host of The Marketing Book Podcast and Iâd like to tell you about the book “Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy” by Rebecca Lieb.
At the beginning of the book the author explains that 10 years ago, the perceived secret sauce of marketing was search. Before that, it was email. And for the past five years or so, social media has been the shiny object.
Suddenly, all that is changing again. Marketing, she explains, can’t be cutting edge in the digital sphere unless it’s connected to the word âcontent.âAnd for a long-time leader in content marketing like Rebecca Lieb, while sheâs delighted that thereâs a growing acknowledgment and understanding of the power of content marketing, there are a number of issues that companies are still struggling mightily with that she addresses in the book including:Why marketers should shift their funds toward content and away from paid channels.
The difference between content marketing and content strategy and why companies are wasting a fortune on the former because they donât have the latter. The convergence of paid, earned and owned media and why the marketing effectiveness of organizations that donât understand this convergence is suffering.
Why companies are making a costly mistake when they organize content around their existing organization instead of organizing around the content. Why companies with a culture of content are more successful in both their marketing initiatives and other success benchmarks such as sales, employee advocacy, customer service, audience engagement, thought leadership and hiring.
If youâre new to content marketing or are perhaps on the fence about what must seem like yet another marketing buzzword, this book will help you firmly understand that content, in all its forms, is the single most critical element of any marketing campaign.
And thatâs not going to change.And to listen to an interview with Rebecca Lieb about “Content – The Atomic Particle of Marketing”, visit MarketingBookPodcast.com
I regret paying for this one as it definitely fell short on delivering anything interesting for some one that has more than “beginner” info on the subject.Moreover, almost all the examples are quite dated for a book that has just been published – even from 2011 and 2012; and again almost all of them were covered in a rather shallow manner.
Last but not least, there is an extremely strong bias against ‘advertising’ especially at the beginning of the book, making someone think that if you advertise it’ll hinder your operations. Later on the book rely on paid media heavily, which i found amusing.
.. This may eventually be a result of semantics too…As the writers claim themselves to be consultants though i am sorry, there would be no business for them over here…
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Rebecca Lieb is a rare sane voice in an industry noisy with hype.Â Content: The Atomic Particle of MarketingÂ simultaneously cuts through the b.s. and teaches marketers exactly how they need to think to succeed in content.
In a word, it’s brilliant.ShaneÂ Snow, co-founder of Contently
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SEO 2018: Learn search engine optimization with smart internet marketing strategies
It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content – The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.
“There is a reason so few companies get content marketing strategy right: It’s hard. This book, however, is just what everybody have been waiting for. It’s insightful, intelligent, inspiring, structured and generous – just like Rebecca Lieb herself. If you only have time to read one book this year – choose this one!” (Jesper Laursen, CEO at Brand Movers)”In deconstructing marketing to the atomic level, Rebecca Lieb has penned an essential guide to forces that are continually reshaping how businesses attract and retain customers. Professionals at all levels will learn from her frameworks, formulas, and countless examples that elucidate both the science and art of content marketing.” (David Berkowitz, Chief Strategy Officer, Sysomos)”The high priestess of digital marketing and media, Rebecca Lieb channels her wisdom into the most comprehensive book on the complex topic of content marketing. Content: The Atomic Particle of Marketing is the strategic big-bang marketers can’t afford to miss.” (Jason Miller, Global Content Marketing Leader, LinkedIn Marketing Solutions)”If content is the atomic particle of marketing, Rebecca is a quantum physicist. She has, once again, deftly articulated the imperative for content as a strategic function in the enterprise. If you’re looking for the foundational elements of a content marketing strategy, you can stop. You’ve found it here.” (Robert Rose, Chief Strategy Advisor, The Content Marketing Institute)”Content strategy has become marketing’s darling, and with its arrival comes a chorus of pundits and gurus attempting to define it and counsel brands mired in overwhelm and confusion. Out of that chaos comes Rebecca Lieb’s clear, lucid and logical voice. To understand content marketing bottom-up, top-down, and inside-out, read this book.” (Stephanie Losee, Head of Content, Visa)”The majority of global marketers have no discernible content marketing strategy. With this book, they have no more excuses.” (Joe Pulizzi, Founder, Content Marketing Institute and author of Content Inc. and Epic Content Marketing)”Content: The Atomic Particle of Marketing, should be required reading for any role with a ‘C’ in their acronym. Rebecca’s book will absolutely weaponize you with frameworks and industry examples to support successful integration of content marketing and strategy into your growth and transformational activities. It will help you rise above the noise and deliver real relevance to real people, in support of goals and objectives, at scale, globally. No one surpasses Rebecca’s breadth and depth of understanding of content as practiced today.” (Carlos Abler, Content Marketing Strategy Leader, 3M)”Rebecca Lieb is a rare sane voice in an industry noisy with hype. Content: The Atomic Particle of Marketing simultaneously cuts through the B.S. and teaches marketers exactly how they need to think to succeed in content. In a word, it’s brilliant.” (Shane Snow, co-founder of Contently)”This is a must-read book for anyone working with content marketing – old pros as well as beginners. Rebecca Lieb provides us with useful insights and tools on everything from strategy and processes to distribution and measurements. The book makes for both an inspiring read and a practical guide to keep handy.” (Pontus Staunstrup, Content marketing strategist, Staunstrup)”From understanding the importance of-and difference between-Content Strategy and Content Marketing Strategy to Real-Time and Contextual Marketing, Content: The Atomic Particle of Marketing, is a manifesto for how to succeed with content marketing now-and into the future with the IoT and artificial intelligence. I love the way Lieb connects the dots!” (Ardath Albee, author of Digital Relevance)
Leave it to Rebecca to break down the opportunity and the barriers to success with such clarity and organization.Â Start with the fact that she is so immersed in this emerging marketing domain, she is able to comprehend the totality of what the marketing industry needs to do.
Â Then couple it with the lens on making this useful to all practitioners from novices to experts, and you have the recipe for a great read.
Michael Brenner, globally-recognized keynote speaker, author ofÂ The Content Formula, and CEO ofÂ Marketing Insider Group
Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
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You don’t need a fancy ivy-league degree, to be born into wealth, or have great connections to achieve massive success!
5.0 out of 5 starsNo Matter How Long You’ve Been in Marketing: This is a Must!
Rebecca Lieb understands what so many marketers and business leaders are struggling to grasp in today’s digital world – that content is the only way to find new customers, but also to retain employees, and build business success. Content is so central to business growth today that it truly is the “atomic particle” of marketing and innovation.
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BuyerLegends.com, authors of Be Like Amazon: Even A Lemonade Can Do It and New York Times bestsellers Call To Action and Waiting For Your Cat To Bark?Â
Content That Converts: How To Build A Profitable and Predictable B2B Content Marketing Strategy
From understanding the importance of–and difference between–Content Strategy and Content Marketing Strategy to Real-Time and Contextual Marketing,Â Content: The Atomic Particle of Marketing, is a manifesto for how to succeed with content marketing now–and into the future with the IoT and artificial intelligence.
I love the way Lieb connects the dots!Ardath Albee, author of Digital Relevance
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Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content – The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world’s leading brands.
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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
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5.0 out of 5 starsA unified field theory for content marketing
5.0 out of 5 starsSuspend Your Content Marketing Until You’ve Read This Book!
The Story Engine: An entrepreneur’s guide to content strategy and brand storytellin…
This is a MUST-READ for anyone involved in marketing communications. Appreciation to Rebecca Lieb for sharing your wisdom.
“I landed my first client seven days after reading Roy’s book.” “First moneymaking book for wannabe copywriters.” “A six-figure gem.”
Kindle $22.56 Read with Our Free App Paperback $25.63 27 Used from $18.45 37 New from $19.29
Discover the groundbreaking new marketing breakthrough. Map out and plan your entire business marketing strategy on a single page.
A step-by-step process to create content that gets results, traffic, leads and customers. Get started fast with free, easy-to-use templates.
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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
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This is a must for anyone who is in marketing, no matter how long. Author Rebecca Lieb spells out indoses that I got and loved.
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As a veteran content marketer constantly looking for the best insights in the industry, I’ve always found immense value in Rebecca’s unique point of view. She is at the forefront of latest trends and opportunities in content marketing.
Her insight goes well beyond observation–and gets into the tangible application of her cutting-edge research and how it can drive your efforts as content marketer to new levels.”Â
Written by a recognised industry thought-leader, Content – The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to “owned” media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels.