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13 best uses of stickers in guerilla marketing 2

Mary Rosh

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Stickers Marketing.

Are you looking for a new craft project? Try making some stickers! Stickers are simple to make using materials you probably already have around the house; you may also make professional-looking stickers by using sticker paper, which is spare at numerous office supply and craft stores. Learn how to make stickers in three different ways: using homemade glue, packing tape, or sticker paper.

Get the glue . This paste is standardized to the adhesive agent on gasbag flap and is good for kids to utilization bandage the stickers to many surfaces but doesn`t include harsh chemicals. To shuffle the glue, mix the followers ingredients in a trough until they are soundly combined: An envelope of patent gelatin, 4 tablespoons stewing water, 1 teaspoon boodle or edible corn syrup, A a couple drops of peppermint extract or vanilla, for flavoring. Use diverse kinds of extract for fun flavors! Apply unique flavors to varied kinds of stickers, make stickers for your friends with surprise flavors, or use certain holiday-themed flavors for Christmas, Valentine`s Day, or Easter. When you are finished with the glue, store it in an airtight container in the refrigerator. The glue will gel overnight. To liquefy it, place the container in a bowl of hot water. This glue may also be used to seal envelopes.

Paint the stickers. turn the stickers upside down on a sheet of waxed paper or aluminum foil. Use a paint brush or a pastry brush to paint the backs of the stickers with the glue mixture. When you`re completed , let the mixture dry totally . There`s no desire to soak the stickers totally with the adhesive; simply brush on a light coating. Make sure the stickers are utterly dry before you use them. Store your stickers in a plastic bag or a box until you are ready to use them.

Trimmed KO`d the stickers. Utilize scissors grip to cut extinct the designs you John Drew or printed. Shuffle the stickers as gravid or as small as you like. For an added concern oneself in , use scrapbook scissors that cut decorative designs around the edges. Try using a paper puncher to make heart, megastar , and other shaped stickers from patterned paper.

Lick the stickers. When you`re ready to stick the stickers to various surfaces, just lick the back, like you would a stamp, and press them down against the surface for a moment strong , so be careful where you stick them.

Plan the stickers. When you`re devising your ain stickers, the pitch is the boundary in price of design. Employment whatever draftsmanship materials you want: colorful pencils, markers, pastels, crayons, anything. Make your draftsmanship utensil is not washable. Draw the gummed label designs on a flimsy opus of paper, so much as informal leafage newspaper or paper from a notepad. consider these creative options when you`re thought process up stumper designs: drawing card a self-portrait, or portraits of your friends or pets, cut knocked out neat pictures and speech from magazines and newspapers, photographic print prohibited pictures you discovery online, or pictures you`ve uploaded to your computer . print them on thin personal computer paper, rather than photo paper, for greatest results,use sticker sheets you find online with premade stickers you may print out,make pictures using rubber stamps,decorate the photograph with glitter.

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The famous floor cleaning product showed its stuff by placing an ultra-white sticker over a crosswalk strip with the iconic Mr. Clean stamped over it.

Because of the succinct nature of a promotional sticker, the process of development and design can help clarify and focus other marketing efforts (logo, website, advertisements, business cards, headlines, press releases, etc.). The same core questions need to be asked and analyzed:

Tracy Blanchard is a content maven who specializes in ecommerce and mobile marketing with five years of driving traffic to websites with quality content

Jeff Nicholson is the founder and Creative Director at Freely Creative, Inc. and Websticker.com, a marketing company specializing in the design and production of promotional stickers, decals, and labels. He is the author of Stick This! Using Promotional Stickers To Build Identity, Create Word Of Mouth and Grow Sales.

Advertising/marketing has shifted to more permission and connection based models. Advertising that interrupts or is lost in a sea of other pitches is (usually) no longer cost-effective, especially for small businesses. The power of stickers lies in the fact that when displayed they are not perceived as advertising at all. They are personal endorsements, recommendations and badges of support for a message, product or organization.

Travel agency hix.com placed stickers in front of public benches with sets of skis and a message “Flights to Austria from 19.99 Euros”.

For over 65 years, stickers have been helping politicians get elected, building companies, establishing brands, advertising, starting conversations and increasing exposure. Yet despite being long-lasting and having a low cost per impression, not enough attention has been paid by marketers and businesses to the power of this sticky marketing tool.  Here are nine reasons astute businesses shouldn’t ignore this powerful, low-cost marketing medium.

Who do I want to communicate with (who is my market)? Where do I find them? How do I make contact? What are their interests (what do they want/need)? What is my unique offering, message and/or story (identity)? How do I communicate and broadcast my message/identity cleanly, simply, graphically and quickly to my market and prospects? 8.

Compliment and Enhance Other Marketing Efforts

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

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Lip balm brand Labello decided the best way to market their product was to paste stickers in public transport stations that read “Kissing Point”.

This jewelry store had the brilliant idea of placing stickers of their necklaces on the bathroom mirrors so women could imagine themselves with the necklace on.

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The razor manufacturer Wilkinson advertised their Quattro Titanium razor in one of the most unusual places: egg containers. They pasted stickers of men’s faces on the eggs to show off what a smooth shave their razors could provide. Definitely one of the most creative uses of stickers in marketing.

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To sum up, marketing is about relationships; communicating what makes you unique and of value to the people who will benefit and are willing to support you. Stickers can be used in a number of ways to strengthen that bond and encourage that the word is spread. That is sticker marketing – utilizing one of the lowest-cost, highest exposure marketing tools available to make and strengthen connections. But, remember, like any form of marketing or advertising, sticker marketing requires proper planning, design and execution to maximize its effectiveness.

Promotional stickers are physical, off-line forms of social media and broadcasting. People were ‘liking’, posting, pinning, tagging and starting conversations with stickers long before the Internet. Designed and distributed properly they continually generate low-cost exposure, impressions and word of mouth marketing.

Stickers can be a fun way to add some humor, creativity or political consciousness to your belongings. Here are some of the best stickers we’ve seen:

This beer company had the brilliant idea of placing stickers of beer mugs over their door handles to simulate picking up a frothing mug of beer.

Folger’s had the brilliant idea of pasting a sticker of a full cup of coffee over manholes. When steam comes out of the manholes, it looks just like a steaming cup of coffee.

Stickers are no longer just “bumper stickers”. The days of big, white, rectangular stickers for car bumpers are disappearing and being replaced with promotional stickers of all shapes and sizes for application to windows, water bottles, laptops, equipment, signs, phones, people… anywhere.

Canon decided to market their new underwater camera in the best place you could imagine. They placed stickers of their camera in sinks in public places to show that their camera could withstand submersion under water.

Promotional stickers are not always a give-away item, of course. They are also an inexpensive way to brand products, packaging, signage and serviced equipment. You can’t always rely on others becoming advocates that spread your message and brand, but you certainly can do it yourself, whenever possible, in tasteful and effective ways.

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In order to minimize graffiti on public buses, the Australian Public Transport Authority came up with the idea of pasting stickers to the bus’ seat backs showing someone with their hands behind their back in handcuffs with the message “Grafitti and your next stop could be jail.” Effective and creative.

Besides branding and efforts to increase exposure, stickers can be leveraged in other ways to enhance and strengthen marketing programs. Free stickers can be traded for addresses. Opinions and conversations can be encouraged on-line in social media to engage fans and customers. Valuable information or promotions can be delivered on the back of a sticker. Stickers improve the open rates of direct mail. Stickers can strengthen communities and awareness of a particular message. Cooperative campaigns with others can reduce costs and increase distribution and impressions. Successful or interesting sticker campaigns can generate excellent PR. And, much more…

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Regardless of whether promotional stickers are displayed in public they can still be very cost effective. Whether handed out or mailed, quality stickers have a higher perceived value than other promotional mediums (business cards, brochures, flyers, etc.). They are viewed more as a gift than “advertising”. And, like promotional products they are harder to throw away immediately and can engage the recipient… “Where could I stick this?” “Who could I give this to?” “I haven’t donated in a while.” “I need to stop in there.” “I love these guys.”

Promotional stickers, done right, can also become profitable products themselves. A brand name, slogan or image can become a sticky product. You don’t have to be Life Is Good or a popular band to create stickers that fans will pay for. If you’ve got retail options, a unique angle to a specific market, or fans and advocates, you can definitely create a sticker with enough perceived value to warrant people wanting to show it off, and willing to pay for the privilege. Just make sure the sticker fits the customer’s personal needs and preferences, not just your own marketing/branding needs.

Apple wanted to show customers how powerful their new iPod Hi-Fi was. So they created a custom made sticker to stick to their storefront window to make it look like the glass had shattered.

Think off-line marketing is passé or not as effective as social media for word-of-mouth? Think again. Recent studies show that 90% of people trust word-of-mouth recommendations from people they know (Nielsen). And, 90% of word-of-mouth about brands is taking place off-line (Keller Fay Group). Yet tools, like stickers, used to encourage and amplify off-line (as well as on-line) word of mouth are often overlooked by many businesses. This is an obvious mistake.

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