Ordering advertising stickers from a professional printer involves submitting your design ideas, the total number of stickers you want printed, the specific sticker dimensions and any other information. If you have only a rough idea of the sticker design you want, some printers will also give you tips and suggestions to help you come up with a visually catchy logo and color scheme. Professional print shops can even include specialty effects, such as letters that appear three-dimensional or that change colors when the sticker is tilted different directions.
Promotional stickers, done right, can also become profitable products themselves. A brand name, slogan or image can become a sticky product. You don’t have to be Life Is Good or a popular band to create stickers that fans will pay for. If you’ve got retail options, a unique angle to a specific market, or fans and advocates, you can definitely create a sticker with enough perceived value to warrant people wanting to show it off, and willing to pay for the privilege. Just make sure the sticker fits the customer’s personal needs and preferences, not just your own marketing/branding needs.
Elmex used two rows of lockers to create a mouth with teeth. Opening a locker gave the ilusion that there was a hole in one of them. To complete the experience, a product sample and additional information about the toothpaste and its benefits were waiting inside the locker. In one month 35.000-40.000 people were exposed to the message.
Pert Plus Shampoo placed transparent waterproof sticker in various public bathrooms, that simulated a hair reaching out from the drain struggling to avoid being flushed in by the water.
Stickers are no longer just “bumper stickers”. The days of big, white, rectangular stickers for car bumpers are disappearing and being replaced with promotional stickers of all shapes and sizes for application to windows, water bottles, laptops, equipment, signs, phones, people… anywhere.
What do you think of these type of adverts? Please feel free to share other examples that you may know of in the comments’ section below.
Think off-line marketing is passé or not as effective as social media for word-of-mouth? Think again. Recent studies show that 90% of people trust word-of-mouth recommendations from people they know (Nielsen). And, 90% of word-of-mouth about brands is taking place off-line (Keller Fay Group). Yet tools, like stickers, used to encourage and amplify off-line (as well as on-line) word of mouth are often overlooked by many businesses. This is an obvious mistake.
Another important part of advertising with stickers is to consider your target market and where they are the most likely to see one of your stickers posted on a car bumper or other object. Stickers and decals are definitely not limited to vehicle exteriors; your current and potential customers can also place them on their laptop computers, three-ring binders, book covers or locker doors. You will see the best possible return on your sticker advertising if your customers are likely to place them where many other pairs of eyes will see them.
To sum up, marketing is about relationships; communicating what makes you unique and of value to the people who will benefit and are willing to support you. Stickers can be used in a number of ways to strengthen that bond and encourage that the word is spread. That is sticker marketing – utilizing one of the lowest-cost, highest exposure marketing tools available to make and strengthen connections. But, remember, like any form of marketing or advertising, sticker marketing requires proper planning, design and execution to maximize its effectiveness.
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Creative advertising for the TV show Million Dollar Catch by placing stickers at either end of the lanes.
Popular Design News of the Week: June 18, 2018 – June 24, 2018
Besides branding and efforts to increase exposure, stickers can be leveraged in other ways to enhance and strengthen marketing programs. Free stickers can be traded for addresses. Opinions and conversations can be encouraged on-line in social media to engage fans and customers. Valuable information or promotions can be delivered on the back of a sticker. Stickers improve the open rates of direct mail. Stickers can strengthen communities and awareness of a particular message. Cooperative campaigns with others can reduce costs and increase distribution and impressions. Successful or interesting sticker campaigns can generate excellent PR. And, much more…
The broken-glass sticker was placed on the window of an Apple Store to promote the iPod Hi-Fi.
Brilliant sticker advertising campaign that won prestigious awards and drew in a lot of website traffic.
Who do I want to communicate with (who is my market)? Where do I find them? How do I make contact? What are their interests (what do they want/need)? What is my unique offering, message and/or story (identity)? How do I communicate and broadcast my message/identity cleanly, simply, graphically and quickly to my market and prospects? 8.
Compliment and Enhance Other Marketing Efforts
Special stickers with comments about films were attached to DVD boxes. At the same time, the stickers communicated the benefits of taking a course in the advertised school.
To promote Wipeout (a TV show where people wipe out on obstacle courses to win money) stickers were placed inside laundromat dryers to give people something to look at while they waited for their washing to dry
The company, Dressing for Pleasure, a specialist in fetish wear put stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a completely different appetite while addressing their hunger.
Wilkinson Quattro Titanium placed transparent stickers of masculine faces on the eggs and put an advertising flyer with a promotion on the back in every box.
Surfboard-shaped stickers were placed on moving walkways to promote extreme sport magazine Demolicion.
Stickers are a mainstay of advertising campaigns, specifically because they are durable, eye-catching, customizable and cost-effective. Bumper stickers and similar decals are especially popular among many people who like to personalize their vehicle exteriors. Digital printing technology allows nearly limitless possibilities for sticker design, and you can order your finished designs in bulk for a relatively inexpensive price. Stickers are small and compact enough for you to hand them out at your main business location, at local fairs you attend or at other special events your company participates in. If you process online customer orders and send purchased products through the mail, including a free bumper sticker is an easy and effective way to allow your existing customers to spread the word about your business.
Outdoor ads in high-traffic Manhattan neighborhoods were tagged with bloody tissue stickers – making it appear that men in the ads had nicked themselves shaving.
In this post, we’ve collected some of the most striking and creative examples of stickers in advertising.
In honor of the launch of Batman Begins on TV2, stickers were placed on footpath lights, so that the bat signal was created when the lights were on.
Stickers of sushi meals were bonded at the handrails of an escalator.
Bubble Hair Salon and Spa placed a temporary sticker on the road to recreate a comb-shaped zebra-crossing adjacent to the salon.
Design versatility is another major benefit of stickers for advertising. Traditional bumper stickers are shaped like narrow rectangles, but you are by no means limited to this shape. You can find a wide range of creative possibilities, including sizes, color combinations and screened graphics. You can incorporate your company logo and selected colors into a sticker design, and these can be adjusted according to the size and shape of the stickers you want to use.
Promotional stickers are not always a give-away item, of course. They are also an inexpensive way to brand products, packaging, signage and serviced equipment. You can’t always rely on others becoming advocates that spread your message and brand, but you certainly can do it yourself, whenever possible, in tasteful and effective ways.
Interactive stickers on light switches in enterprises, schools and offices helped save energy and decrease global heating effects.
People walking through Chicago’s Jackson Tunnel were greeted with an overhead installation of potatoes breaking through the ceiling tiles, along with a witty message: “Our potatoes are grown closer than you may think.”
Many companies, whose only form of advertising is stickers, have seen an increase in business by as much as 550%.
Stickers are favorite advertising mediums because you can use them for all types of products and services. Printing stickers is fairly inexpensive, and high quality ones will have a visually appealing effect. You have a large number of creative possibilities for sticker design, and those with unique shapes are sure to stand out from the competition. They are also excellent choices for you to give out as small promotional items to your customers.
Stickers with an aerial view of a coffee mug were placed on top of steaming manholes all over Manhattan. Small holes in the sticker allowed the steam to exit the drainage system.
hlx.com’s promotion was aimed at bargain hunters who pick their travel destinations rather spontaneously. While they were waiting for boarding, their floor stickers gave them an impression of what their next vacation could be like – at a very reasonable price.
Advertising/marketing has shifted to more permission and connection based models. Advertising that interrupts or is lost in a sea of other pitches is (usually) no longer cost-effective, especially for small businesses. The power of stickers lies in the fact that when displayed they are not perceived as advertising at all. They are personal endorsements, recommendations and badges of support for a message, product or organization.
A well-placed bumper sticker can be an excellent advertising option because potential customers will learn your business name wherever the vehicle owner happens to drive. Including your website address on your bumper stickers is a smart way to allow interested people to look up more information about your business. Since a large number of individuals now have smartphones, they can do so without the need to wait until they get home. For this reason, adding your site URL or a QR code to bumper stickers is even more important now than in the recent past.
To communicate that Zoo Safari is not a common zoo, because the animals run free just like in a safari, Zoo Safari created electrostatic stickers containing animal picture that can be placed on the windshield of parked cars to make the visitor imagine what it would feel like to be so close to a wild animal.
To promote Lifebroker and the benefits of life insurance, McCann Melbourne put fallen safes in the middle of office foyers to get people to read the sticker above.
What do you think of this adverts? Share other examples below…
Folliderm, a crand that prevents hair loss, used elevators in corporate offices and residential buildings to promote their company. A face of an man was stuck on the elevator door; such that his hair was stuck on one door and the rest of his face on the other. When the door opened, the hair pulled away. Another print was stuck in the inside of the elevator – where the man was shown bald. The line read: “Scared of losing your hair? Ask your doctor about Power 1+4″.
The househould cleaning product Cillit BANG placed transparent stickers on 5 Cent coins they gave out as change to consumers, that were half way cleaned by Cillit BANG and half way dirty.
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The Israel Cancer Association placed framed stickers around real stains on sidewalks near the beaches of Israel, to encourage people to get check-ups if they notice unusual spots/stains on their bodies.
Floor Stickers that resembled puddles of water were placed on the streets of China to raise awareness of the huge problem of unsafe drinking water in China.
For over 65 years, stickers have been helping politicians get elected, building companies, establishing brands, advertising, starting conversations and increasing exposure. Yet despite being long-lasting and having a low cost per impression, not enough attention has been paid by marketers and businesses to the power of this sticky marketing tool. Here are nine reasons astute businesses shouldn’t ignore this powerful, low-cost marketing medium.
Promotional stickers are physical, off-line forms of social media and broadcasting. People were ‘liking’, posting, pinning, tagging and starting conversations with stickers long before the Internet. Designed and distributed properly they continually generate low-cost exposure, impressions and word of mouth marketing.
Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive audience “feel” their next holiday.
Pedigree placed stickers in the shape of a dog barge in front of supermarkets and pet stores. These stickers were treated with essence of Pedigree dog food and therefore irresistible for every dog passing by. They ran towards the sticker and began to lick, sniff and wagged their tails, so their owners immediately knew what to buy.
The great thing about these stickers is that they can be easily customized and this is probably one of the main reasons why they have become so popular.
The use of stickers in advertising is not only an innovative way to attract attention, it is also an extremely cost-effective way to create a lasting impression.
Promoting internet on your mobile phone by showing all the benefits of moving image and entertainment in a window sticker.
Meiji created life-sized stickers of a sumo wrestler, a rugby player, a judokan and a wrestler. These stickers were affixed on the revolving doors of buildings to interact with their consumers. Once they pushed against the door, it seemed like these sportsmen push back and don’t allow them to come in. But of course, the door opened in the usual way. The copy line says simply “Milk makes you stronger. Meiji.”
This ambient poster appeared on swinging doors in offices and shopping malls to raise awareness of domestic violence in China.
In addition to standard shapes such as circles or squares, you can even have them designed in specialty shapes that relate to your type of business. Examples could be a hammer if you sell tools and hardware or a cupcake if you run a bakery. The same design idea can apply to many different types of products and services.
Landmine-stickers with self-adhesive topsides were placed on the floor. They were invisible until they stuck to your feet. While removing them, people discovered the landmine-picture on the bottom side and were informed that in many other countries they would have been mutilated at this moment.
Regardless of whether promotional stickers are displayed in public they can still be very cost effective. Whether handed out or mailed, quality stickers have a higher perceived value than other promotional mediums (business cards, brochures, flyers, etc.). They are viewed more as a gift than “advertising”. And, like promotional products they are harder to throw away immediately and can engage the recipient… “Where could I stick this?” “Who could I give this to?” “I haven’t donated in a while.” “I need to stop in there.” “I love these guys.”
Because of the succinct nature of a promotional sticker, the process of development and design can help clarify and focus other marketing efforts (logo, website, advertisements, business cards, headlines, press releases, etc.). The same core questions need to be asked and analyzed:
Stickers were applied to the subway station pillars in order to make them look like life-size HomePlus supermarket stands. The intended effect was to make the people entering the subway station feel like they were stepping into the HomePlus supermarket. No TV/Print ads were carried out for HomePlus. As a result of this unique outdoor campaign, the sales for the opening day exceeded the expected sales by 550%.
This sticker was placed on the front of a bus to encourage pedestrians to look both ways before crossing!
Huge floor stickers placed in malls to promote their solution to pet flea problems.
Clever sand stickers were placed on diving boards of swimming pools to promote the Pirates of the Caribbean movie.
Le Cactus restaurant-bar communicated the burning effect of spicy wings by putting stickers featuring the face of a men screaming on the rear window of taxis. The man’s tongue is superimposed on the central brake light, creating the effect of extreme heat.
Dermagraphic Tattoo’s placed stickers of tattoos in various bathroom and changing room mirrors so that people could line the tattoos up in the mirror to give the impression that they were actually on their skin, in order to promote their mission to “try before you buy a tattoo”. Below the tattoo was another sticker with the message.
Popular Design News of the Week: June 25, 2018 – July 1, 2018
Pro Skates Skateboard Shop stuck removable vinyl stickers onto crosswalk sign around high schools and skate parks to turn our fellow walking man into a skateboarding dude.
Brastemp Stainless placed outlines of the shape of their products, on shopping center elevators.
Tyskie placed beer mug stickers behind doors of restaurants and shops as part of their advertising campaign.
High quality bumper stickers are manufactured from weather-resistant material such as vinyl with strong adhesive backing. Once applied to a surface, these stickers will not curl up at the edges or otherwise loosen. They will also stand up to harsh elements, including rain, snow, hail and sleet. Keeping a bumper sticker clean is simply a matter of wiping off surface dirt with a wet cloth. A number of bumper stickers are now fabricated not to leave messy residue behind once the vehicle owner decides to remove them.
Jeff Nicholson is the founder and Creative Director at Freely Creative, Inc. and Websticker.com, a marketing company specializing in the design and production of promotional stickers, decals, and labels. He is the author of Stick This! Using Promotional Stickers To Build Identity, Create Word Of Mouth and Grow Sales.