HRH The Duchess of Cambridge was admitted at 06.00hrs to St Mary’s Hospital, Paddington, London and is in the early stages of labour.
Red Bull are never one to shy away from the action, known for their ‘out of this world’ events. This week, we came across Red Bull’s Vine documenting a world first with snowboarder Billy Morgan landing the first ever snowboard Quadruple Cork. Take a look at this toe-curling six-second Vine.
Share other #HungryMistakes with us. #EatASNICKERS pic.twitter.com/h0qbXCUU0e
She’s here! Congratulations to The Duke and Duchess of Cambridge on their healthy baby girl. #RoyalBaby pic.twitter.com/H3yqqTg5vY
Did you know that on April 28th, Twitter reported $388 million in ad sales during the first quarter of the year – a 72% increase over last year? Furthermore, 89% of this ad revenue was generated from mobile devices.
FMCG brand Mondelez International have revealed plans to convert all of their digital media investments into buying opportunities. They plan to add ‘Buy It Now’ buttons to their digital marketing channels across the globe, from website product pages to all of Mondelez’s social media channels.
An impressive way to capitalise on impulse purchases!In honour of Military Appreciation Month, KIND Snacks and tech start-up Bond have joined forces to send thoughtful messages to US military members or veterans to thank them for their service.
They’ve created a robot which will turn Tweets into handwritten notes, all Twitterers have to do is use the hashtag #ThanksKindly. Plus for every Tweet sent using the hashtag KIND are donating $1 to Cell Phones For Soldiers.
Every day at 12, our staff taste test London Pride. It’s a tough job, #TweetAt12 to lend us a helping hand. pic.twitter.com/kCv9Xw1ce3
This week in digital marketing we’ve seen brands fix their focus on connecting their offline marketing efforts with online. We’ve got Snickers stickering NYC with a hilarious guerilla marketing campaign, a British brewery giving away free London Pride, and brands around the world getting in touch with their dark side to celebrate #MayThe4th. With babies, beer, and extreme sports – this week’s round-up is too tasty to miss. Snickers Sticker NYC with #HungryMistakes
You can stop looking. We found them. #StarWarsDay #MayThe4thBeWithYou pic.twitter.com/WWG2YIN9Yx
The first UK May Bank holiday took place this week and had a little extra star quality this year (excuse the bad pun), as Star Wars fans around the world celebrated May the 4th! Share favourite brand Tweets about the topic, we will.
Twitter played a prominent role in the birth of the royal baby, with the Duke and Duchess of Cambridge taking announcements into their own hands – or smartphones at least. The Kensington Palace Twitter account was the main source of news about the #RoyalBaby for the media and public, Tweeting their very own 140-character updates for the press (and the rest of the world).
BBDO told AdWeek that they had creatives scouring Manhattan for the most absurd fails to make the campaign as hilarious as possible. Snickers shared the pictures of these mistakes on their own channels with the dedicated hashtag, inviting fans to share their own #HungryMistakes. From their online activity to their offline Snickers have achieved a truly integrated and engaging campaign.
Whataburger represents all that is good in the universe. #MayThe4thBeWithYou pic.twitter.com/SkJp0nt9Iv
Only one thing can justify silly mistakes: being hungry. Show us your #HungryMistakes. #EatASNICKERS pic.twitter.com/psANbNAxBc
Have you seen any other brands on social media that grabbed your attention this week? Let us know in the comments.
Twitter users were the first to know when the Duchess Kate Middleton went into labour, when she had given birth, and what they had decided to name the newborn Princess Charlotte. The monarchy using Twitter as their primary communication channel for updates on the Royal family goes a long way to establishing Twitter as a global breaking news source.
We all make mistakes when we’re hungry. Share other #HungryMistakes with us. #EatASNICKERS pic.twitter.com/kh6jU2fCly
Snickers Sticker NYC With #HungryMistakes, #MayThe4thBeWithYou & Tweet For London Pride
Happy #StarWarsDay! Who’s done this Jedi Door Trick? pic.twitter.com/ZcajkoG8IT
The campaign was run by creative agency BBDO, and involved the brand patrolling the streets of NYC in search of amusing mistakes. They highlighted these life fails with Snickers branded stickers saying ‘You make mistakes when you’re hungry’.
To celebrate the arrival of a second #RoyalBaby, here’s a couple of our favourite Tweets from Disney and British Airways.
Nutty chocolatiers Snickers grabbed our attention this week with a guerrilla marketing campaign that planted the brand across the streets of New York… literally.
British brewer Fuller’s have been using social media to drum up interest in London Pride, with a Twitter campaign that invites fans to #TweetAt12 for a chance to win a free pint. The campaign, created with the help of The Corner, will be running for the next two weeks and will feature a mix of offline and online activiy, including ads in local London newspapers. Tweet the hashtag to @London_Pride, and enjoy a free Friday night pint at one of the Fuller’s pubs in London.