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Designing Promotional Sticker

Designing Promotional Sticker Designing Promotional Sticker

We consulted with them and created the following guide to walk you through the process of designing and printing the perfect sticker.

These can also be printed in reverse if you’re planning to stick them on windows or another transparent surface (please give us a call if you’re looking to do this, we’re always happy to help!).

If you take a look at the Healthy Horwitz stickers, you’ll see that the designers have opted for just one main bright block colour for each of the designs. You can see how these would stand out beautifully from a distance and grab the attention of passers-by.

In some cases however, text will be necessary and can actually help to attract attention for your stickers. For example, take a look at the sticker design(s) above which were created for Design Month. The aim of these stickers was to attract attention for the month and as you can see, the text really helps this. It asks a simple question “Where do ideas come from?”. This is enough to grab people’s attention and get them thinking. It also invokes a sense of curiosity and makes them want to know the answer.

Here’s another beautifully colourful yet rather simple sticker from theint.ro. Again, it only uses two main colours (yellow and dark grey) but still, the design is bright, clean and colourful.

If you were creating a flyer or a leaflet, it would be perfectly acceptable to include paragraphs of text written in a relatively small typeface but with stickers, this would be a big mistake. The aim of stickers isn’t to give the audience your life story, it’s simply to create brand visibility and attract attention (in most cases at least).

However, despite knowing this information, most designers have a tendency to over-complicate things and include entirely unnecessary information. This can have a negative impact on the effectiveness of your sticker and so to help inspire you, I’ve rounded up a few beautifully minimalistic stickers to inspire your design process.

Here’s another fantastic sticker design that uses a regular square shape for the design. As you can see, it’s a pretty simple yet beautifully designed sticker which just goes to show that you can do a lot with a regular square/rectangular design; it’s all down to the creative process

It’s easy to overcomplicate your design and while a plethora of information might be appropriate for leaflets, brochures or flyers, stickers should almost always be as simple and as minimalistic as possible. In many cases, your company’s logo might be all that’s needed to communicate the desired message and increase brand awareness (take the aforementioned Apple stickers for instance).

It doesn’t matter where you plan on using your sticker, the aim is usually to grab people’s attention. If you’re creating a promotional sticker for marketing purposes, this will almost always be the case, no matter what form your sticker happens to be in (e.g. regular adhesive sticker, vehicle sticker etc).

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When used appropriately and designed well, stickers can be a brilliant marketing material for just about any business. The problem is, most people don’t have a clue where to start when it comes to designing stickers and more often than not, even graphic designers without sufficient experience in sticker design can make a mess of the design process.

For anyone familiar with the CMYK color mode (or even RGB), you might notice that this design is reminiscent of the CMYK diagram. This is likely intentional as the stickers have been produced to promote a print studio.

Imgur is a well-known image-sharing website that is used by hundreds and thousands of people on a daily basis. Because many people are already familiar with the Imgur logo, these stickers are perfect for creating even more brand awareness for the website.

At FastPrint.co.uk, we can create stickers up to four feet wide and virtually any length you desire, so please give us a call if you’re looking to create a large sticker.

Turntable FM recently closed down but during their live days, they produced these beautifully minimalistic stickers to help raise awareness for the service.

Examples of Inspirational Sticker Designs International Start-up Festival

It’s the same for the sticker design above. At first glance, all you see is the Twitter logo and the Twitter handle but in reality, this is acting as a call-to-action. The Twitter handle is discreetly prompting the recipient/viewer of the sticker to follow them on Twitter (or at least visit their Twitter profile).

Clearly, this small amount of text (five words in total) has much more of an impact than a whole paragraph telling people about where ideas might come from. Less is more when it comes to sticker design.

It’s for this reason that, in most cases, you should make sure your sticker is bright and colourful. Making your sticker colourful will ensure that it grabs the attention of its target audience and gets the attention it deserves.

Lastly, you need to ensure that you set up your bleed and trim correctly. At FastPrint.co.uk, we require that all stickers have a 3mm bleed (the area outside the trim) to account for any discrepancies. We also require that you keep any text within a safe area which is located 3mm inside the trim line.

Sans serif typography can often appear more bold and readable when printed in small font sizes, so keep that in mind. However, don’t use sans-serif fonts just for the sake of it, especially if it doesn’t fit in with your brands existing visual identity.

Most people tend to think of call-to-actions as lines of text such as “Call now for your free no obligation quote” but truthfully, call-to-actions can be much more subtle than this. It’s these kind of subtle and non-obtrusive call-to-actions that are best used in sticker designs.

Just because uppercase typography and certain contrasting colours might have the greatest impact when it comes to getting noticed, you should never incorporate colours or typography that don’t reflect your brand or adhere to your already-existing brand identity.

One of the unique things about these stickers is that they’re somewhat personalised as the choice of the job title will reflect the ambitions of that particular sticker recipient.

One other important thing to note is that in order to obtain the desired outcome when printing your stickers, you should make sure you opt for a reputable printing company with plenty of experience in sticker printing (we’ve got years of experience at FastPrint.co.uk).

It’s important to realise that you aren’t bound to sticker designs that are just a few centimetres in diameter either. Most modern day printing companies will allow you to create stickers up to a few feet in size and length. This can be great if you’re looking to create a wall sticker like the one pictured above.

One thing you might have already noticed from just about every sticker that we’ve showcased so far in this guide is that they’re all pretty simplistic and to-the-point. For almost all stickers, this is something that you need to keep in mind during the design process.

Before you start thinking about any other aspect of your design, you need to make a decision as to the size and shape of your sticker. In most cases, this will almost solely depend on the intended use of the sticker.

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These stickers are particularly interesting as although they don’t actually feature the words “Turntable FM”, it’s likely that the vast majority of viewers would understand the message from the sticker design alone. It’s also likely that existing fans of Turntable FM would have utilised these stickers to help raise awareness amongst their friends/family.

If you take a look at the sticker above from Kapture, you’ll see another great example of how keeping things simple and to-the-point can actually create a greater impact. Most people are aware of the “I [heart] New York” logo and this simple yet clever design plays on that fact. It replaces the [heart] with the Kapture logo.

Mailchimp is one of the world’s leading email marketing companies and any of you familiar with Mailchimp will know that the chimp depicted in the stickers below is their mascot.

Clearly, they’re nothing more than the Imgur logo but you can imagine that fans of the site would be proud to stick these to their belongs which essentially, helps to promote the website with very little effort on Imgur’s part.

The sticker design above from Agave Syrup represents these points perfectly. Not only does it show their logo, but it’s also consistent with their brand identity across other mediums (as represented by the bottle).

The black, blue and white colour combination is also likely to allow the stickers to stand out no matter where they end up being placed, whether it be a laptop case, shop window or even a car bumper.

These stickers from BE are some of my personal favourites as I absolutely love the concept behind them. As you can see, the stickers feature the phrase “Hello, I want to be a [BLANK] when I grow up”.

It’s also important to remember that most printing companies will require that you either flatten or outline your fonts (depending on whether you’re using Photoshop or Illustrator). In Photoshop, you need to both rasterize your text/fonts and then flatten the entire image. To do this, simply go to the “Layer” menu and then click “Flatten Image” (as pictured above).

These stickers are even more minimalistic than the example above as they don’t feature a website address or a Twitter hash tag. Despite this, they still include the vital information regarding the dates of the festival. The colors black, white and yellow really help the stickers to stand-out without overcomplicating the design.

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These are perhaps the most minimalistic stickers we’ve featured in this post but as you can see, it’s this stark minimalism that actually helps the stickers to stand out.

Call-to-actions are often used throughout a variety of different marketing mediums and typically, you’ll see them on banners (both online and offline), leaflets, websites (i.e. landing pages)and sometimes leaflets/brochures. However, a lot of stickers don’t use an effective call-to-action and for many, this is a mistake.

He’s regularly seen wearing different hats/outfits for different events; in this instance he appears to be dressed as a Viking. This is a fun and eye-catching way to increase brand awareness for the company. Notice that the stickers don’t even feature the name of the company; the chimp does all the work for them.

You can see a representation of the bleed, trim and safe areas on the image above. If you use a different printing company, the requirements for bleed and trim may vary so make sure that you consult with them before going ahead with your design.

This is a perfect example of a sticker designed around its target audience and aim.

When it comes to printed marketing materials, promotional stickers are perhaps one of the most under-utilised materials out there. Unlike flyers, leaflets, banners and so forth, stickers are often seen as a bit of a gimmick and because of this, a lot of business owners are quick to dismiss them as a viable promotional opportunity.

4 Beautiful Minimalistic Business Card Designs For Your Inspiration

If you’ve ever purchased wine from the supermarket then you’ll likely have felt perplexed at the many different wines on offer, all of which have seemingly similar stickers. You can imagine how this unique humorous wine sticker would help to ensure that this particular wine stands out from the crowd and gets the attention it deserves.

You also need to set the correct size for your project too. Luckily, this is pretty straightforward; so long as you know how big you want your stickers to be, you can either set this in inches, centimetres or millimetres (whichever you prefer). So long as you ensure that you’re set to 300DPI, there shouldn’t be a problem.

If you’re unfamiliar with what a call-to-action actually is, it’s essentially an image or line of text that actively prompts the recipient/viewer to take a specific course of action. It could be giving your business a call, visiting a website or following a social media profile.

It’s a pretty minimalistic design but clearly, the concept was enough to make the stickers stand out.

Personally, I think these stickers from More are some of the most beautiful stickers on our list. Once again, they’re extremely simple but the colors used in the design create an almost cartoon-like look which is hugely appealing.

If you take a look at the clever and beautifully designed wine bottle above, you’ll start to see what we mean by subtle humour. You can see that this wine bottle sticker has been designed to resemble a flight boarding card but instead of flight information, the boarding card contains information related to the wine (e.g. country of origin etc).

The International Start-up Festival is an event held annually in different cities around the world. As you can imagine with an event like this, promotion and marketing is fundamental to its success and so, stickers were included as one of the many promotional marketing materials to help raise awareness of the festival.

Business Cards Greeting Cards Brochures Postcards Stickers Ultra Business Cards Ultra Postcards Standard Envelopes Standard Magnets Letterhead Invitation Cards

Now you’ve designed the perfect sticker for your business, there’s only one thing left to think about: the printing process. Although this might be the final hurdle, it can be the most complicated part of the process for many.

If you are looking to create a more custom-shaped design like the sticker above, the best option is to simply print your sticker on clear vinyl. By doing this, you’ll be able to create an entirely customised design even though technically, your sticker will still be a regular square/rectangular shape (it’s just that part of the sticker will be entirely transparent).

It might seem like a lot of information to take-in but if you work through this guide in order, you’re almost certain to end up with not only a great sticker design but also a design that has the desired impact.

Much like the Imgur stickers mentioned earlier on in this list, these stickers from WebPlatform.org are beautifully designed and are more than likely aimed at web developers and/or already existing fans of the website.

As an example of this, take a look at the Apple stickers above. Essentially, these are nothing more than stickers of the white Apple logo that virtually all of us will recognise. These stickers have no text at all and no bright colours, yet they reflect the brand perfectly. Why? Because Apple is known for their minimalistic design approach and in some respects, a blatant disregard for the rules.

A number of things can act as a great call-to-action on your sticker; it could be your phone number, Twitter handle, address or even a QR code. Just don’t make it too obvious, you don’t want to use your sticker as a “hard sell” as this will alienate your audience.

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InVision App is a design-oriented application that helps designers to create mock-ups and prototypes for their projects. These stickers are pretty simple and as you can see, the design is nothing more than a silhouette (albeit a green one) of a head featuring the motivational slogan “Design makes everything possible”.

11 Beautifully Minimalistic Yet Inspiring Promotional Sticker Designs

The golden rule with sticker design is to communicate your message as simply and effectively as possible. The less text you can use, the better (in most cases).

It might sound pretty complicated but don’t worry, we’re here to guide you through the process. We’ve designed stickers for hundreds of happy clients here at FastPrint.co.uk and our team of designers are well-versed in the art of sticker design.

Once again, they’re simple and straightforward yet beautifully designed and extremely colorful.

If you’re planning to use your sticker for marketing/promotional purposes, it’s not just about creating a pretty sticker, you also have to keep a number of other things in mind. You need to think about the message you want to communicate, the actual copy of your sticker, the sizing/shape, the typography and of course, the actual printing process (which can often be the most daunting part of the process if you haven’t designed for print before).

The fantastic minimalistic design of these stickers combined with the inspirational slogan will almost certainly help them to attract the attention of their target audience (i.e. designers). They’re not overly promotional but they do feature the website address of the app.

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You can see an example of how this can be used on the Givespark stickers above. Although the stickers appear to have a white background, they are actually printed on clear vinyl (the white is caused by the paper-backing). This can be useful if you’re planning to use your stickers on a transparent surface (e.g. plastic or glass).

In this blog you’ll find tips on how to create stunning designs and conduct marketing which ramps up your sales. Enjoy top tricks, step-by-step tutorials and valuable resources which are designed to help you with your future design projects and marketing campaigns.

If you take a look at the sticker above (taken from the Design Month designs once again), you’ll notice that there is no obvious call-to-action. In reality, it’s the QR code that acts as the call-to-action as it prompts the recipient/viewer to scan the code. It might not be obvious, but it’s still there.

If you need help creating a great logo for your business, check out our ultimate guide to logo design from start to finish.

It’s also important to ensure that you correctly set up your file size and resolution as failure to do this can often result in an unintentional outcome.

Philadelphia’s Start-up Weekend is a similar event to the International Start-up Festival but obviously, it’s held in Philadelphia.

Although there is no exact science to creating the perfect sticker, you can see that taking a minimalistic approach to the design process will often work out well when it comes to sticker design. By utilising bright block colors and clean typography, you’ll be able to ensure that your sticker is not only beautiful, but also gets noticed by your target audience no matter where it ends up being placed.

One hugely important thing to focus on when designing your sticker is the choice of typography you opt for. It’s likely that your sticker will communicate a message and if so, you need to ensure that this message is readable to the intended audience of your sticker.

Perhaps the most common shape for a sticker is a regular rectangular and square design (like the stickers from LouLou & Tummie above). These are often the most cost-effective stickers to produce as they don’t require any additional die-cutting process or custom shaping.

It’s almost entirely down to personal preference when it comes to matte vs. glossy but in some cases, a matte finish can give a more premium look and feel to your stickers.

Unlike flyers, brochures or leaflets which usually aim to inform potential clients/customers about specific products or services, the primary aim of a promotional sticker is to promote your business and raise brand awareness in a subtle manner.

If you use too many colours in your design, you run the risk of creating a cluttered and quite frankly ugly design, so make sure to stick to just two or three main colours.

Another trick to further increase the boldness and readability of your sticker text is to use contrasting colours. If you take a look at the Hackathon sticker above for example, you’ll notice that the word ‘Hackathon’ is printed in white text on a dark red background. These two colours are highly contrasting and therefore, the text appears to stand out even further.

Create fun and versatile stickers fast and easy with one of our professionally-crafted sticker design templates. Simply pick the size, shape, and color that match your event, products, services, or brand; then use our free sticker design tool to add your own personalized graphics and text elements. All our custom stickers are printed on quality sticker paper stock featuring strong adhesion. Make your own roll stickers,  bumper stickers, bottle labels, window clings, or sheets tickers today. You can even command extra attention with unique die-cut stickers printed in any shape you want! If you have your design ready to go or need a price quote, visit our sticker product page.

If you’re thinking about designing your own sticker in order to market your business (or perhaps just as a personal project), you’ll likely have realised there’s a lot more to the design process than first meets the eye.

If you look at any sticker design out there, you’ll notice that text is used extremely sparingly. In fact, a lot of sticker designs don’t utilise any text at all. For example, take a look at the HTML5 stickers above.

Another option available to you is printing your stickers on a clear sheet of vinyl. As we mentioned earlier in the guide, this can be a great option if you’re looking to create a custom-shaped design but don’t want to pay a premium for a die-cutting process.

Here’s another great example of subtle humour used in a sticker design. This large wall sticker has been placed strategically next to a power socket to make it look as though the power socket is powering the ‘mind’. It also has the caption “Keep it on” in large, uppercase letters (see point #3) which further adds to the humour (and helps it to stand out).

The problem is that stickers are usually viewed from quite a distance. If your sticker ends up being stuck to someone’s laptop cover, car bumper, a lamp post or any of the many other possibilities, the target audience for your sticker will be anywhere from a few feet to a couple of hundred metres away.

In Adobe Illustrator, you’ll need to go to the “Type” menu and click “Create Outlines”.

One choice you have is whether the material on which you print your stickers has a matte or glossy finish. Almost all printing companies will give you a choice here (including ourselves at FastPrint.co.uk) and ultimately, the decision is down to you. The stickers above have a glossy finish (as you can see from the slight shine they have). Matte stickers will have less of a shine.

These are beautifully minimalistic stickers that are essentially nothing more than the logo for the event. However, they do give vital information including the date the festival is held, the website and of course, a Twitter hash tag. They certainly don’t look cluttered though.

Using humour in this way can be a great way to ensure that your sticker makes a lasting impression and ultimately, generates a good return on your investment. It might not be suitable for every brand though, so make sure it aligns with your existing brand identity.

These stickers from Social Print Studio are another one of my personal favourites as I think the colors used in the design complement each other perfectly.

It’s also possible to print designs in reverse if you want to place your sticker on the inside of a window yet you want it to be visible from outside. This can be a little more complex but feel free to give us a call if you’re interested in doing this (we’re always happy to help!).

Obviously, we’re not all running the biggest company in the world (i.e. Apple) so what about the rest of us? Well, it’s important to use a colour scheme that reflects your brand and that is also consistent across all other visual media (leaflets, banners, website etc). It’s also usually a good idea to include your logo in the sticker as this is likely the most recognisable part of your visual identity.

As we briefly mentioned in the last point, the aim of a sticker isn’t to tell the audience your life story or inform them about every single product you offer (you can let a leaflet/brochure take care of that) but instead, to attract attention for your brand and increase brand awareness.

It’s important to remember that making your sticker bright and colourful doesn’t necessarily mean that you need to use every colour of the rainbow in your design though. Often, just one or two colours will work best (you can learn more about colour theory in this fantastic article).

Although it’s important to take into account colour schemes, typography and so forth, it’s also important that your brand stays at the heart of your design.

You need to ensure that you choose both a bold and clear typeface that will be readable from a distance. Take the Hacker sticker design above for example; you can see that the designer has utilised a bold and highly-readable typeface. The impact and readability of the text has further been increased through the use of solely uppercase type and a large font size (thus increasing readability from a distance).

Usually, web developers tend to educate each other so you can imagine how the word about the site would spread should one web developer have this sticker stuck to his/her laptop.

They make use of just two colors (black and white) which, as you can see, are highly contrasting. This helps the typography to stand out on the white background. What’s more, a place (e.g. Los Angeles) can stand for a lot so perhaps unintentionally, these stickers hold a lot of meaning without really trying.

Because of this, promotional stickers require a completely different design approach when compared to most other printed marketing materials. Stickers need to be clean, simple, colorful and as this fantastic sticker design guide quite rightly points out, they need to be heavily branded yet also quite minimalistic in terms of the message they’re trying to communicate.

It’s also important to remember that although this guide should act as a rough guideline for your design, the success of your own sticker will ultimately be down to your own creativity, so make sure to spend enough time (or perhaps money, if you’re hiring a professional design) on the design/concept to make it worthwhile.

The reason for these requirements is to ensure that none of your text is accidentally cut-off during the trimming process. The bleed ensures that you’re not left with an undesirable white/clear line around the edge of your sticker design should the trimming process be one or two millimetres out.

Not sure what a QR code is? Take a look at our recent blog post explaining what QR codes are and how they work.

These are nothing more than simple icons and no text has been used at all. The reason for this is simple; the intended audience of these stickers will already recognise the HTML5 icons and therefore, no text is needed. More of an impact is created without any text.

One of the main aims of a promotional sticker is to increase brand visibility so if your sticker doesn’t represent your brand, it’s not going to have the desired impact or create a return on your investment.

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Most printing companies (including ourselves) require a resolution of 300DPI. If you’re using Photoshop, InDesign or Illustrator, it’s likely that any new project will be set to 72DPI by default, so make sure you change this before going ahead with your sticker design. You can do this when you set up a new project (as pictured in the Photoshop screenshot above).

One tactic that almost never fails to grab attention is to use humour in your marketing materials. People love to laugh and if you can use subtle humour in your sticker design, it’s much more likely that they’re remember your business for all the right reasons.

When it comes to actually printing your stickers, you have a few different options in terms of the material they’re printed on. Almost all stickers will be printed on some form of PVC/vinyl but the exact properties of that vinyl can make a huge difference to the end result.

The colourful yet subtle mix of colors will most definitely help these stickers to stand out on any colored background too.

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